Hi everyone, my name is Lex. I’m starting a new biweekly (as in every two weeks) column focusing primarily on public relations and branding.
I started my journey with public relations with a focus on digital marketing in college. Since then, I’ve had the opportunity to help a local government rebrand their entire cities image with the public, rebranded several small businesses through my business, NOL Creatives, and work at USC with branding within Learning Environments.
In our first little series here, we will cover Branding 101, what it entails and why it matters. A lot of this has to do with the psychology of how people think and react to branding. We will also have some guests on the show to discuss how branding intersects with customer experience, office culture, and things like that.
Anywho, I’m so excited to get this started and shed a little light on the importance of public relations and branding in every aspect of a business. Please feel free to reach out to me if you have any suggestions of what you want to see covered and if you’d like to be a guest! You can reach me on any of my socials, which are all conveniently @Niceonelex.