Firms that practice inclusive design break into new markets, retain more customers, get employees engaged, and minimize legal risks and negative press. Inclusive language is a key component of inclusive design, yet many organizations — including many that say they are committed to diversity, equity, and inclusion (DEI) — fail to recognize its importance or don’t know where to begin. This report introduces best practices derived from consumer research and offers recommendations to assess how inclusive your content is.- Forrester

Please note that in this article UX/CX can be used interchangeably  I recently published a poll on Twitter to see what people preferred, cooking or baking. Here are the results…

Based off of a study from Joana de Quintanilha, VP, Principal Analyst at Forrester, 'Harness Friction In Customer Journeys To Drive Emotional Engagement'.

So just like your pant buttons after Thanksgiving dinner, maybe just let go and let loose. You don’t need to be neat and tucked in all the time. (did I hate that metaphor? I'm not sure)

So just like your pant buttons after Thanksgiving dinner, maybe just let go and let loose. You don’t need to be neat and tucked in all the time. (did I hate that metaphor? I'm not sure)

I think there's a metaphor or life lesson in there somewhere.

It seems to be my pattern to publish every other month or two... so let’s just pretend that it’s completely purposeful. Anywho, hi friends. How have ya been? That’s…

Creativity gives you endorphins. Endorphins make you happy. Happy people don't just quit their jobs Imagination is more important than knowledge. For knowledge is limited to all we now…