Recorded on August 15, 2026
Tim Van Woeart hosts Troy Hanna of 22 Miles alongside Murphy Daley, Renee Benson, Brandy Johnson, and Nancy Blanchard for a conversation about AV and software migrations, with digital signage as the primary example. The discussion examines why organizations migrate platforms—from acquisitions and discontinued relationships to dissatisfaction with existing systems or a desire to consolidate multiple solutions under one umbrella.
Murphy Daley used Dolly Parton as the inspiration for her PM Minute, speaking about Dolly’s enormous talent and every reason to put herself first, but instead she was known for lifting other people up, encouraging them, and sharing generously.
Troy stresses identifying a project owner, understanding the end user’s needs, planning for unknowns, and maintaining communication throughout a migration. He offers three memorable rules: don’t panic, don’t recreate the past, and think beyond the features.
The conversation also explores proof-of-concept deployments, vendor feedback, hardware/software partnerships, digital signage’s evolution from AV-adjacent technology, and the growing importance of integrated solutions.
Topics Discussed:
- Murphy’s PM Minute: The Dolly Parton Lesson for Project Managers
- Why organizations migrate AV and software platforms
- Common migration triggers: acquisitions, company changes, dissatisfaction, and consolidation
- The project manager’s role in migration projects
- The five phases of project management
- Project owners versus project managers
- Identifying end users, stakeholders, and subject-matter experts
- Planning for unknowns and unexpected requirements
- Digital signage CMS migration challenges
- Cleaning up legacy data and the “garbage in, garbage out” problem
- Proof-of-concept and pilot programs
- Customer feedback driving product development
- Partnerships between manufacturers, resellers, CMS providers, and end users
- Digital signage’s evolution from AV-adjacent to an integrated AV communication solution
The AV Life is a Higher Ed AV Media production. More at higheredav.com.
