Us vs. them? Or us and them? The two corporate directors of CCUMC (@CCUMC), Gina Sansivero (@GinaSans), VP of Marketing and Corporate Communications at AtlasIED (@Atlas_IED), and Matthew Silverman, Manager, Education Technology at Crestron, (@Crestron) join Joe (@josiahway) on the Higher Ed AV Podcast (@higheredav) to discuss cultivating manufacturer and end-user relationships. Building bridges between our universities and product manufacturers is essential to being able to manage our installs, upgrades, and daily operations. Gina, Matt, and Joe discuss how we can invest in one another as strategic partners and their roles with CCUMC. Be sure to connect with Ginaand Matton LinkedIn. Oh, and that phrase was said again: #AVaaS!