Mitch Braff is the founder and CEO of LiquidView, which creates stunning virtual windows, anchored by Sony’s Professional BRAVIA displays – transforming blank walls into spaces with breathtaking views. With a background in filmmaking and a stint in corporate communications, Braff found himself supporting high-end video art for commercial clients through his previous business, Liquid Canvas. It was during this time that he visited a client with a beautiful home that featured amazing views from the front and back of the house, but the views from the dining room were of the side of the neighbor’s home. That’s when inspiration struck. Could a digital window be built on a wall to block the less than desirable view of a neighbor’s house and instead replicate the serenity of whatever backdrop or location a user desires? In that moment, LiquidView was born.
Since that fateful day, LiquidView has grown from a simple idea into a thriving business that has enriched the lives of customers across applications and environments – from residential installations and assisted living centers to healthcare and wellness facilities, as well as schools in underserved neighborhoods.
During Braff’s work with Liquid Canvas, he became familiar with Sony’s display technology, which was a natural choice as he designed his new company’s virtual windows. Sony’s vibrant Professional BRAVIA displays, including the BZ40L series featuring Deep Black Non-Glare technology, are used in the company’s Digital Windows to immerse viewers in the scene of their choice, converting a drab, closed-in space into a beautiful and serene atmosphere.
Sony’s BZ40L series of 4K HDR professional displays come in 55, 65, 75 and 85-inch sizes and combine remarkable picture quality with broad compatibility, installation flexibility, and ease of use. The models feature a state-of-the-art Deep Black Non-Glare Coating that provides anti-glare and low reflection capabilities, while maintaining deep blacks and high contrast – even in bright lighting.
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